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Description
The most popular definition of Online PR is "maximising favorable mentions of your company, brands, products or websites on third party sites", indicating that current online PR objectives are more outreach and engagement-based rather than involving identifying, listening to and understanding stakeholders.
Interactive public relations have become one of the most powerful mediums in today's connected world. Through the use of interactive tools - such as search engines, Web 2.0, social bookmarking, new media relations, blogging and social media marketing - interactive PR or online PR allows companies to disseminate information to a worldwide and vibrant audience effectively, for little cost.
Keeping up with technology has never been as important as it is today following the advent of social networks which have rocked the PR industry to its core. Identifying how and to whom to communicate your message is becoming ever more complex.
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